The Traditional 7 classic ground coffee beans are packaged in a pleasing way that helps to make them easily identifiable with regard to blend, but also to geographic product origin.
Designed by the ∆ Studio—JQ ∆ creative agency, the Traditional 7 coffee branding features three different blends that all hail from different parts of the world including Brazil, Venezuela and Cuba. Each blend is emblazoned with the shape of the particular country that the ground coffee beans comes from to satisfy a consumer preference for upfront brand identities.
Each of the Traditional 7 coffee pouches have fun with the international nature of the product by using classically styled fonts and imagery that remind consumers just how far the product has traveled to them.
What's Driving This Trend
- Origin Emphasis
- Brands can highlight the origin of their products to connect with consumers who are interested in the story behind the item.
- Geographic Packaging
- Product packaging that showcases the origin of the ingredients can help create brand awareness and differentiation.
- International Messaging
- Using internationally inspired design and messaging on product packaging can add a fun and unique element to the brand's identity.
Who This Affects Most
- Coffee
- Companies in the coffee industry can benefit from using geographic packaging and emphasizing the origin of their products.
- Food & Beverage
- Other companies in the food and beverage industry can also incorporate geographic packaging and origin emphasis into their branding strategy.
- Design & Marketing
- Design and marketing firms can help brands differentiate themselves by creating unique and impactful packaging and messaging that highlights the origin of their products.
