Sugarfina's Green Juice Bears Offer Healthy Gummy Alternatives
Mishal Omar — October 17, 2017 — Marketing
References: sugarfina & refinery29
Last year, the company Sugarfina announced the release of its new collection 'Green Juice Bears' – gummy bears that were made from fresh pressed juices. The product was announced on April 1st and turned out to be a prank by the brand, however it received so much attention that the brand decided to create a real product made from juice.
The resulting Green Juice Bears, which were created in collaboration with Pressed Juicery, are green in color and contain spinach, lemon, apple and ginger concentrate – and their color is derived from spirulina and turmeric.
The Sugarfina brand offers the nutritious gummy candies in four different options – a large bottle, a half bottle or a shot-sized bottle, or in a box titled the '7-Day Gummy Bear Cleanse' that contains seven shot-sized bottles. The packaging the healthy candies comes in resembles those that fresh-pressed juice brands usually offer, emphasizing the nutritious qualities of these snacks.
The resulting Green Juice Bears, which were created in collaboration with Pressed Juicery, are green in color and contain spinach, lemon, apple and ginger concentrate – and their color is derived from spirulina and turmeric.
The Sugarfina brand offers the nutritious gummy candies in four different options – a large bottle, a half bottle or a shot-sized bottle, or in a box titled the '7-Day Gummy Bear Cleanse' that contains seven shot-sized bottles. The packaging the healthy candies comes in resembles those that fresh-pressed juice brands usually offer, emphasizing the nutritious qualities of these snacks.
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