Hammond's Candies is expanding its assortment of candy canes for Christmas with the 'Naughty or Nice Canes.'
The festive new candy cane boasts red, white and black stripes, which is to be expected. However, consumers will find themselves in for a surprise when it comes to taste, as some of the candy canes are offered in a "nice" strawberry flavor, while others taste of "naughty" black licorice. The hangtag packaging that accompanies the product asks consumers: "Have you been naughty or nice?" but they won't be able to answer the question until after they've sampled the Christmas confection.
As consumers have come to associate the holidays with specific ingredients, a number of confectionery brands are embracing the element of surprise with mystery flavors and leaving it up to consumers to rediscover favorite flavors.