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Bon Vivant's 'Grater Card' Grates and Promotes Cheese

 - May 16, 2013
References: jwt & designtaxi
The 'Grater Card' made by JWT Brazil is a business card that doubles as a cheese greater. Made for retailer Bon Vivant, the business cards were made to promote the cheese store and encourage people to consume more cheese.

The minimalist cards are metallic and continue to serve the purpose of a business card while acting as a cheese grater. The cards are branded with Bon Vivant's logo, and have the cheese store's phone number and address noticeably printed on the top.

These practical cards are a great way to promote a cheese store. Augmenting the business card with a simplistic but effective function inspires brand loyalty among its recipients. Though the card may pose some safety risks during distribution, surprising customers with an astonishing card is sure to pay dividends.