The 'Grater Card' made by JWT Brazil is a business card that doubles as a cheese greater. Made for retailer Bon Vivant, the business cards were made to promote the cheese store and encourage people to consume more cheese.
The minimalist cards are metallic and continue to serve the purpose of a business card while acting as a cheese grater. The cards are branded with Bon Vivant's logo, and have the cheese store's phone number and address noticeably printed on the top.
These practical cards are a great way to promote a cheese store. Augmenting the business card with a simplistic but effective function inspires brand loyalty among its recipients. Though the card may pose some safety risks during distribution, surprising customers with an astonishing card is sure to pay dividends.
Cheese Grating Company Credentials
More Stats +/-
Scale Model Business Cards
Thermo-Branding Business Cards
Heat-Sensitive Business Cards
Pop-Up Business Cards
Recycled Perforated Credentials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.