These graphic mugs are packaged in boxes that were designed to be as efficient as possible.
The mugs are offered by 'Tikistui' and their packaging was designed by Alejandra de la Garza -- who was required to create boxes that went along with the brand's identity. The resulting branding is quite efficient in its ability to appeal to children or adults who enjoy quirky graphics. While the mugs themselves reveal endearing illustrations reminiscent of those from children's books, they are offered in pairs in the boxes they come in. The boxes are decorated with playful writing, are held in place with folds rather than glue and reveal both of the mugs that they contain.
The packaging for these graphic mugs is able to use as little material as possible while optimizing its impact on potential consumers.
Why This Trend Is Growing
- Efficient Packaging
- Designing packaging that uses the least amount of material while still being visually appealing presents a disruptive innovation opportunity.
- Quirky Graphics
- Utilizing unique and playful graphics to appeal to a wider range of demographics presents a disruptive innovation opportunity.
- Pairing Products
- Offering products in pairs as a way to increase consumer value and encourage repeat business presents a disruptive innovation opportunity.
Industries Being Reshaped
- Packaging Industry
- Developing new and innovative ways to design packaging that is visually appealing, while using the least amount of materials presents a disruptive innovation opportunity.
- Gift Industry
- Creating products that are packaged and marketed as gifts to increase sales and encourage repeat business presents a disruptive innovation opportunity.
- Retail Industry
- Using quirky graphics and creative packaging to appeal to a wider range of demographics and increase sales presents a disruptive innovation opportunity.
