A phenomenon of milk mustaches emerged out of the iconic 'Got Milk' campaign of the past, but its newest ads incorporate interesting milk and food pairings to better market the refreshing drink.
The 'Food loves milk' campaign is a series of print ads and commercials that feature a food pairing that goes well with milk. The commercial begins with an endless assortment of sweets from cupcakes, cake and cookies all of which are transformed into a doughnut. In this particular case, the campaign is suggesting that "Sweet loves milk."
The new campaign is attempting to capitalize on food pairings that bring together opposing flavors, like sweet and salty. The campaign wants to display the versatility of milk and its ability to complement a variety of flavors.