The GoPro Hero+ is an entry-level action camera that is part of the Hero line. This budget-friendly touchscreen-equipped camera features video recording to up to 1080p at 60 frames per second, built-in WiFi, Bluetooth as well as waterproof housing.
Perhaps the highlight attraction of the GoPro Hero+ is that built-in touchscreen, which not only lets users better compose their shots and better see what they're trying to shoot, but also gives them the ability to review clips. Moreover, in-camera video trimming allows users to cut unwanted footage before sharing it via the companion app.
At $300, this camera is still reasonably affordable given its functionality, and will give action video enthusiasts lots of good service.
Key Themes Behind This Trend
- Touchscreen Action Cameras
- Opportunity to develop affordable action cameras with built-in touchscreens
- Entry-level Action Camera
- Opportunity to focus on market segments for entry-level action cameras with advanced features
- In-camera Video Trimming
- Opportunity to incorporate in-camera video trimming in various types of cameras
Where This Applies
- Consumer Electronics
- Opportunity for consumer electronics companies to create more affordable, touchscreen-equipped action cameras
- Outdoor Sports
- Opportunity for companies in the outdoor sports industry to produce more affordable and versatile action cameras with built-in touchscreens
- Digital Photography
- Opportunity for digital photography companies to introduce cameras with in-camera video trimming as a key feature
