AI Art Doppelganger Apps

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Google Arts & Culture's Latest Update Reads Faces to Find Lookalikes

— January 15, 2018 — Tech
The latest update to Google Arts & Culture allows users to find their fine art doppelganger using Google facial recognition. The new software uses a selfie, taken by the user, and analyzes it using image recognition software to find the best match for the face from a collection of 70,000 pieces of art. The app will then present one's face beside a doppelganger with a match percentage, and allows users to share the results on social media. Based on early results, the image recognition software is incredibly adept with only a few mismatches.

Google's facial recognition software is not the first of its kind, but its accuracy and ability to pair with a database is perhaps the greatest innovation of this update. The recognition software essentially reads the face of the user, creating a "faceprint" of unique characteristics, then verifies it against a database of existing information.

Google is one of a number of companies investing in facial recognition and boasts a 99.63% accuracy rating. This software is not perfect, but the release of the Google Arts & Culture update allows users to play around with the emerging software and will help further Google facial recognition AI.

Trend Themes

  1. AI Facial Recognition — Google's accurate facial recognition software presents disruptive innovation opportunities in identity verification and personalized user experiences.
  2. Artificial Intelligence in the Arts — The Google Arts & Culture update showcases the potential for AI to revolutionize the way art is experienced and appreciated.
  3. Social Sharing of AI Results — The ability to share AI-generated doppelganger results on social media opens up avenues for viral marketing and user engagement.

Industry Implications

  1. Technology — The advancements in AI facial recognition offer disruptive innovation opportunities in security, authentication, and personalized user experiences.
  2. Art and Culture — The integration of AI in the arts industry can enhance art appreciation, interactive experiences, and even artist discovery.
  3. Marketing and Advertising — The viral potential of AI-generated doppelganger results presents disruptive innovation opportunities for marketing campaigns, user-generated content, and brand engagement.
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