When KVD Vegan Beauty's Good Apple Foundation launched, it quickly went viral on TikTok for its full-coverage formula and ability to melt into the skin and create a healthy-looking base—and now the cruelty-free cosmetics brand is launching Good Apple Concealer.
The full-coverage concealer is lightweight and long-wearing and it seamlessly blends into the skin thanks to highly concentrated interLace pigments. Like the previously released foundation, the KVD Vegan Beauty Good Apple Concealer contains antioxidant-rich apple extract and raspberry stem cells to boost hydration and reduce creasing and caking. There are 32 shades in total to choose from, and they support a wide range of undertones like copper, yellow and pink.
The new concealer product is sustainably packaged with a cap containing 70% post-consumer recycled materials and a tube and box that are fully recyclable.
Image Credit: KVD Vegan Beauty
What Makes This Trend Stand Out
- Antioxidant Cosmetics
- Opportunity for cosmetic brands to create products that contain antioxidants like apple extract and raspberry stem cells for added skincare benefits.
- Sustainable Packaging
- Opportunity for companies to create eco-friendly and sustainable packaging solutions for various cosmetic products.
- Full-coverage, Long-wearing Makeup
- Opportunity for makeup brands to innovate and create more products that provide full-coverage and are long-wearing for all-day wear.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can create products with added skincare benefits and eco-friendly packaging solutions to meet the demand of conscious consumers.
- Sustainability
- Companies can develop sustainable packaging solutions not only for cosmetics but also for various other products to reduce waste and meet consumer demands.
- Beauty
- Opportunity for the beauty industry to innovate with full-coverage and long-wearing makeup products to cater to the needs of consumers who want all-day coverage.
