The '617' Golden Lager is Named After Boston's Area Code
Rahul Kalvapalle — April 20, 2022 — Lifestyle
Lord Hobo Brewing Company, a craft brewer that grew out of a beloved craft beer in the city of Boston, has launched a delicious new golden lager that aims to pay tribute to the city in which it was birthed and in which it is best enjoyed.
The '617 Lager' is named after the Boston phone code, and aims to exemplify a deep sense of identification with the city.
As far as its flavor profile is concerned, this particular golden lager is said to have a malty character and an identifiable but not overpowering hoppy bitterness. Developed using just one variety of hop and one malt, this golden lager's ingredients are allowed to speak for themselves.
According to Lord Hobo's marketing director Aubree Karls, the '617 Lager' "reinforces our sense of Boston identity and continues our love affair with the city."
Image Credit: Lord Hobo Brewing Company
The '617 Lager' is named after the Boston phone code, and aims to exemplify a deep sense of identification with the city.
As far as its flavor profile is concerned, this particular golden lager is said to have a malty character and an identifiable but not overpowering hoppy bitterness. Developed using just one variety of hop and one malt, this golden lager's ingredients are allowed to speak for themselves.
According to Lord Hobo's marketing director Aubree Karls, the '617 Lager' "reinforces our sense of Boston identity and continues our love affair with the city."
Image Credit: Lord Hobo Brewing Company
Trend Themes
1. Craft Beer Boom - The rise of localized, small-batch brews presents an opportunity for local breweries to put their unique spin on popular beer styles.
2. Regional Branding - Naming beers after local landmarks, area codes or popular events can amp up pride and loyalty in beloved geography and become part of a fun, interactive city culture.
3. Singular Ingredients - More breweries are opting for transparent ingredient lists, using only one malt or one variety of hop to showcase the unique flavors in each beer, enhancing the customer experience of tasting a one-of-a-kind beer.
Industry Implications
1. Craft Brewing - Small, independent breweries can create and market new beers that appeal to local or regional tastes, fostering a strong sense of community and brand loyalty.
2. Hospitality - Bars, pubs and restaurants can provide customers with a unique experience by offering locally made craft beers that showcase the best of the region and reinforce a sense of place.
3. Tourism - Breweries can attract visitors to the local area, offer brewery tours and tastings, and contribute to the growing trend of beer-centric tourism, which can boost the local economy and promote regional culture and heritage.
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