Nissan is Gifting Gold Leaf EVs to Olympic Gold Medalists
Hayley McGlone — August 2, 2016 — Autos
References: hybridcars & motoringresearch
Nissan will be gifting Olympic Gold Medalists with Gold Leaf EVs. The gilded electric cars have "Rio 2016 Gold Medalist" engraved on the car along with the Olympic logo.
Nissan's British office will be presenting the Gold Leaf EVs if any of the 16 sponsored British athletes win Olympic Gold. Nissan Great Britain is sponsoring ten Olympic and six Paralympic athletes at the upcoming Rio games. Nissan said, "Giving our gold medal-winning Nissan athletes a gold Nissan Leaf is our way of celebrating their incredible success." The Nissan British Office will be rooting for all British athletes, but will be keeping an eye on their sponsored athletes.
The British office isn't the only Nissan group sponsoring part of the Olympics. Nissan Brazil is an official sponsor and will be supplying 4,200 vehicles for transporting athletes, delegation members and guests during the games.
Nissan's British office will be presenting the Gold Leaf EVs if any of the 16 sponsored British athletes win Olympic Gold. Nissan Great Britain is sponsoring ten Olympic and six Paralympic athletes at the upcoming Rio games. Nissan said, "Giving our gold medal-winning Nissan athletes a gold Nissan Leaf is our way of celebrating their incredible success." The Nissan British Office will be rooting for all British athletes, but will be keeping an eye on their sponsored athletes.
The British office isn't the only Nissan group sponsoring part of the Olympics. Nissan Brazil is an official sponsor and will be supplying 4,200 vehicles for transporting athletes, delegation members and guests during the games.
Trend Themes
1. Gold Leaf Evs - The trend of gifting gold leaf electric vehicles to Olympic gold medalists presents an opportunity for luxury car manufacturers to create exclusive and personalized products for high-achieving individuals.
2. Sponsorship by Automakers - The trend of automakers sponsoring athletes and sporting events provides an opportunity for brand promotion, increased visibility, and association with high-performance and success.
3. Electric Vehicle Sponsorship - The trend of electric vehicle companies sponsoring sports events like the Olympics creates a platform to showcase the environmental and technological advancements of electric vehicles to a global audience.
Industry Implications
1. Luxury Car Manufacturing - The luxury car manufacturing industry can capitalize on the gold leaf EV trend by offering limited edition electric vehicles with bespoke designs and personalized features to cater to the tastes of successful individuals.
2. Automotive Sponsorship - The automotive sponsorship industry can seize disruptive innovation opportunities by creating innovative marketing campaigns and partnerships with athletes and sporting events, leveraging the association with success and performance.
3. Electric Vehicle Manufacturing - The electric vehicle manufacturing industry can leverage the trend of EV sponsorship to showcase their products' environmental benefits and technological advancements, fueling further adoption and market growth.
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