To cheer on American athletes who are participating in the Tokyo Olympics, Chipotle Mexican Grill is introducing limited-edition gold foil packaging at participating restaurants. Through restaurants and digital orders, burrito lovers will be able to get gold foil-wrapped burritos in celebration of real food to fuel real athletes.
By introducing this special gold foil packaging, Chipotle is introducing its gold foil for the first time nationwide since it celebrated its 18th anniversary and debuted gold foil-wrapped burritos back in 2011. The symbol of support for American athletes is just one of the ways that the restaurant is observing the Olympics. Last month, Chipotle revealed new digital menu items to correspond with its Unwrapped video series starring athletes and focusing on nutrition.