'Canyon' coffee is decorated with gold foil and labeled in a way that references its name and origins.
Although the coffee beans for this brand are sourced from Chocajau, Guatemala, the brand itself is based in LA. To reference this fact, it named itself after the LA Canyons. The branding was designed in a way that reassures the consumer of its artisanal background and the hand-applied processes that it takes to make this coffee. The only standout labeling on the packaging is the rose gold foil line on it, which was designed to imitate the rugged landscape of the LA canyons.
This coffee branding is simple, contemporary and has an artisanal aesthetic that leaves no question as to where the beans' and brand's origins are.
What Makes This Trend Stand Out
- Artisanal Branding
- There is an opportunity for coffee brands to embrace artisanal branding techniques to elevate their products.
- Localized Branding
- Brands can incorporate local references and imagery in their packaging design to appeal to local consumers and add value to their offerings.
- Foil Labeling
- Using foil elements in packaging design can add a premium and visually appealing element to products.
Sectors Adopting This
- Coffee Industry
- Coffee companies can use artisanal branding and localized references to differentiate their products and appeal to consumers.
- Packaging Industry
- Packaging companies can explore the use of foil elements in product packaging to add a premium and visually appealing touch for clients.
- Design Industry
- Design companies can collaborate with clients to create packaging designs that incorporate local references and branding elements to create a unique look and feel for products.
