Kat Von D Beauty Go Big Or Go Home Mascara Features Olive Oil
Laura McQuarrie — April 26, 2019 — Fashion
References: katvondbeauty & prnewswire
Beeswax is an important ingredient in many mascara products, as it is useful for binding the cosmetic formula together—but a new wave of vegan mascara products like Kat Von D Beauty's Go Big Or Go Home Mascara are exploring the use of alternative plant-based oils and waxes for this purpose.
The 100% vegan mascara is made with a blend of waxes from olive & sunflower oils, which creates an intensely volumizing, nourishing and creamy formula. The ultra-black mascara is paired with a fluffy bristle applicator that takes inspiration from a round bristle hairbrush, which is used to style voluminous looks.
The plant-powered mascara product by Kat Von D Beauty promises not to smudge, flake or clump, no matter how many layers are built atop one another for added drama.
The 100% vegan mascara is made with a blend of waxes from olive & sunflower oils, which creates an intensely volumizing, nourishing and creamy formula. The ultra-black mascara is paired with a fluffy bristle applicator that takes inspiration from a round bristle hairbrush, which is used to style voluminous looks.
The plant-powered mascara product by Kat Von D Beauty promises not to smudge, flake or clump, no matter how many layers are built atop one another for added drama.
Trend Themes
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Vegan Mascara — The rise of vegan mascaras that use alternative plant-based oils and waxes as ingredients presents an opportunity for disruption in the cosmetics industry.
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Plant-based Beauty — The exploration of using plant-based oils and waxes in cosmetics, such as olive and sunflower oils in mascaras, opens doors for disruptive innovation in the beauty industry.
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Nourishing Cosmetics — The development of nourishing mascara formulas, like the one made with olive and sunflower oils, showcases the potential for disruptive innovation in the skincare and beauty industry.
Industry Implications
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Cosmetics — The use of alternative plant-based oils and waxes in vegan mascaras creates opportunities for disruptive innovation in the cosmetics industry.
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Beauty — The trend of using plant-based ingredients in beauty products, such as olive and sunflower oils in mascaras, presents disruptive innovation opportunities in the beauty industry.
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Skincare — The development of nourishing mascara formulas, like the one made with olive and sunflower oils, opens avenues for disruptive innovation in the skincare industry.
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