Eco Minimalist Vehicles

Bare Necessities Concepts by GM Sacrifice Frills for Efficiency

In a recent press conference, GM introduced a new breed of “Bare Necessities” concepts that it may include as part of its 2012 line-up.

Just as the name implies, this new concept of cars – which includes the Bare Necessities truck and Bare Necessities car – aims to improve efficiency through the reduction of complexity. In other words, the vehicles will offer only the essential operations and elements and none of the frills.

Interestingly enough, while an “entertainment system” is considered a frill, the USB port that would hook up your iPod or iPhone to the car speakers, isn’t.

Nonetheless, the concepts are built using sustainable materials and a minimum number of parts, ultimately achieving the lowest cost-per-mile of operation possible.

In her blog, Theresa Tant, one of GM’s designers, explains the impetus behind the Bare Necessities car, “We knew from our research that people wanted an extremely efficient vehicle that was also low-cost and green. But what was really eye-opening to me was that people seemed to desire extreme efficiency even if it meant making small sacrifices/trade-offs. The idea of a back-to-basics, bare-necessity approach to designing a vehicle made sense.”

Bare Necessities Concepts
Opportunity for car manufacturers to create efficient vehicles with reduced complexity and essential operations.
Sustainable Materials
Demand for vehicles built using sustainable materials that offer low-cost, green transportation options.
Extreme Efficiency
Growing desire for vehicles that prioritize extreme efficiency, even if it means making small sacrifices.

Industries Being Reshaped

Automotive Manufacturing
Disruptive innovation opportunity for car manufacturers to design and produce vehicles with bare necessities and reduced complexity.
Sustainable Materials Manufacturing
Opportunity for manufacturers to cater to the rising demand for sustainable materials used in vehicle production.
Electronics Manufacturing
Innovative opportunity for electronics manufacturers to develop USB ports and entertainment systems that integrate seamlessly with efficient vehicles.
SCORE
5.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 95%
Freshness 8%