With the recent surge in car-sharing programs and collaborations between big car manufacturers and peer-to-peer programs (such as Ford with Zipcar) General Motors wasn’t content to be left behind. GM and RelayRides—a San Francisco-based car-sharing specialist—have partnered up to establish a car-sharing program using GM’s OnStar technology.
According to GM’s head of business development initiatives, Bob Tiderington, all cars built after 2010 that have OnStar technology will be peer-to-peery ready. Thus, GM car owners who want to join RelayRides’ car-sharing program can do so quickly via a few mouse clicks rather than having to install any separate devices to gain entry and use of the vehicle.
With this new program, GM and RelayRides hope to appeal to the next generation of car buyers—the Millennials—who are, according to BrandChannel, much less excited about owning cars and the act of driving itself.