Peer-to-peer or P2P businesses are growing in popularity due to a few reasons. For one, many of these businesses operate marketplaces that bring together businesses and customers while getting expensive and time-consuming middlemen out of the way.
There are also an increasing number of peer-to-peer businesses that allow people to rent vehicles, living space, working space and even physical and intellectual services from each other. What's great about these kinds of peer-to-peer businesses is that they don't merely make sense from a financial and risk assessment point of view, but they help to foster communities while leveraging the strengths, skills and resources of members of the community.
Other P2P businesses allow like-minded consumers to band together and share the profits and risks of specific ventures.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
