Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Puma's Glow Rider

 - Jan 29, 2008   Updated: Jun 16 2011
References: dvice
Puma's Glow Rider bike is "part of the shoe company's Urban Mobility line â€" athletic products and programs for the city dweller." The frame of the bicycle is painted with glow-in-the-dark paint that absorbs sunlight during the day and lets it shine in the dark. Also, part of the bike's stability is a detachable wire that doubles as a lock. Will also come in orange and yellow.

Implications - In a society that's over saturated with similar products, consumers are looking for novel ideas that will set them apart from their peers. As such, design gimmicks such as fluorescent paint offer consumers a sense of exclusivity since it is uncommon and much harder to replicate.