Puma's Glow Rider bike is "part of the shoe company's Urban Mobility line â€” athletic products and programs for the city dweller." The frame of the bicycle is painted with glow-in-the-dark paint that absorbs sunlight during the day and lets it shine in the dark. Also, part of the bike's stability is a detachable wire that doubles as a lock. Will also come in orange and yellow.
Implications - In a society that's over saturated with similar products, consumers are looking for novel ideas that will set them apart from their peers. As such, design gimmicks such as fluorescent paint offer consumers a sense of exclusivity since it is uncommon and much harder to replicate.