Nightsky-Inspired Tonal Bicycles

Pantone and Trek Join Forces to Create the Project One Bike

Pantone works in collaboration with Trek to present the limited edition Project One bike which is crafted to propel those to the next adventure. The custom bike highlights the bright new colors of Pantone's Dualities Palette. It transforms the frame of the Trek Project One bike.

It features 175 new colors which are sectioned into two captivating collections: the New Age Pastels and Shadows. The bike features four standout colors: Peach Tree, English Hyacinth, Polaris Star, and Rocky Rims. The fusion of the soft pastel tones from the New Age Pastel palette perfectly fuse with the smoky shades of the Shadows range. Together, it create a soft gradient that reflects the look of the night sky.

Image Credit: Trek, Pantone

Customizable-aesthetic Bicycles
The availability of 175 new colors in Pantone's Dualities Palette allows for highly personalized and visually striking bicycles.
Gradient Color Innovation
The seamless blend of pastel tones and smoky shades showcases advancements in creating gradient color schemes for product design.
Collaborative Product Development
The partnership between Pantone and Trek highlights the potential for innovative outcomes when industry leaders collaborate.

Industries Being Reshaped

Sports Equipment
The introduction of the Project One bike emphasizes the growing demand for aesthetic customization in sports gear.
Fashion and Lifestyle
Incorporating trendy palette colors into functional items like bicycles bridges the gap between fashion and active lifestyles.
Paint and Coatings
Advances in gradient color applications open new opportunities for innovative use of paints and coatings in various industries.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 41%
Freshness 36%