Parcours, a U.K.-based wheel brand, partnered up with 'Hypetex,' a materials specialist, to launch the 'Parcours x Hypetex limited edition wheels.' These limited edition wheels are colored carbon fibre wheels, which is a rarely-seen product due to the difficulty in safely coloring carbon fibre materials.
Hypetex offers sustainable coloring technology through a paint-replacing process that uses eco-resins and a curing process, resulting in a high-quality paint job that does not fade quickly. In celebration of the collaboration, Hypetex and Parcours are launching just ten special edition gold carbon fibre wheelsets. The other colors will not be limited to ten units.
The wheels are currently available for purchase, with sales opening up on April 25th, 2023. The wheels are estimated to ship in mid June. When speaking on the collaboration, Hypetex stated: “Coloured carbon fibre has endless possibilities with applications in almost every sector. We’re extremely excited to be working with a leading brand in its sector such as Parcours."
Image Credit: Hypetex, Parcours
What Makes This Trend Stand Out
- Sustainable Colored Carbon Fiber
- Opportunity to develop eco-friendly and attractive products across industries with colored carbon fiber through a safe and sustainable painting process
- Limited Edition Products
- Disruptive innovation opportunity to increase product demand and exclusivity in various markets through limited edition launches
- Customized Carbon Fiber Products
- Opportunity for companies to expand their product offerings and target niche markets through customization of carbon fiber products with safe and reliable coloring technology
Sectors Adopting This
- Automotive Industry
- Opportunity for automotive companies to create exclusive and eco-friendly cars with colored carbon fiber wheels
- Sporting Goods Industry
- Disruptive innovation opportunity for sporting good companies to launch customized and sustainable products such as colored carbon fiber bike wheels or tennis rackets
- Aviation Industry
- Opportunity for aviation companies to offer innovative and eco-friendly products such as colored carbon fiber airplane parts or seats
