High-End Road Wheels

Campagnolo Introduces Two New Bora Models, the Ultra WTO and WTO

Campagnolo expands its high-end road wheel collection with the Ultra WTO and the WTO. The next-generation Bora wheels boast enhanced aerodynamics and reduced weight, appealing to demanding cyclists and those seeking the top tier of performance. Both models feature the G3 spoke pattern for efficient energy transfer and a 23mm internal rim width for improved aerodynamics. The Ultra WTO is also is equipped with Ceramic Ultimate Level Technology (CULT) bearings. Additionally, the Aero Mo-Mag technology with internal spoke nipples enhances aerodynamics across all Bora WTO wheels.

The drop-shaped profile of the Bora rim and tire integration results in a 13% linear reduction in drag, with improvements in side wind performance. The rim weight of the high-end road wheels is reduced by up to 135 grams through the Handmade Ultra-Light Carbon (H.U.L.C.) molding process. The Ultra WTO rims weigh 420 grams per set, and WTO rims weigh 550 grams per set.

Image Credit: Campagnolo

Enhanced Aerodynamics
The next-generation Bora wheels boast a drop-shaped profile and improved side wind performance, resulting in a 13% linear reduction in drag.
Reduced Wheel Weight
The high-end road wheels utilize the Handmade Ultra-Light Carbon (H.U.L.C.) molding process to reduce rim weight by up to 135 grams, providing a lighter cycling experience.
Advanced Bearing Technology
The Ultra WTO model features Ceramic Ultimate Level Technology (CULT) bearings, optimizing energy transfer and enhancing performance for demanding cyclists.

Where This Applies

Cycling Equipment
The introduction of the Ultra WTO and WTO Bora models in Campagnolo's high-end road wheel collection presents an opportunity for cycling equipment manufacturers to capitalize on the demand for enhanced aerodynamics and reduced weight.
Sports Performance
Athletic performance companies can tap into the trend of reduced wheel weight and advanced bearing technology to create innovative products that elevate the performance of professional cyclists and athletes.
Carbon Fiber Manufacturing
The Handmade Ultra-Light Carbon (H.U.L.C.) molding process used to reduce rim weight in the high-end road wheels opens up possibilities for carbon fiber manufacturing companies to develop lighter and stronger materials for various industries.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 9%
Freshness 23%