Glossier's Cloud Paint Arrives in 'Eve' and 'Spark'
Ellen Smith — November 12, 2020 — Fashion
Glossier's Cloud Paint now arrives in two new shades as 'Spark' and 'Eve' enter the Millennial-favored brand's rotation. Cloud Paint and its gel-based formula quickly became a makeup essential for those looking to achieve a minimal yet rosy look. Now with two new colorways, consumers have even more options to elevate their everyday aesthetic.
Perfect for the winter season, these two new shades boast dynamic hues that are sure to seamlessly melt into the skin. Spark features a more vibrantly warm look that's complete with hints of orange. Meanwhile, Eve offers a deeper hue that's reminiscent of cherries or winter fruits. Cloud Paint's application instructs wearers to blend the product onto the cheekbones for an elegant look.
Image Credit: Glossier
Perfect for the winter season, these two new shades boast dynamic hues that are sure to seamlessly melt into the skin. Spark features a more vibrantly warm look that's complete with hints of orange. Meanwhile, Eve offers a deeper hue that's reminiscent of cherries or winter fruits. Cloud Paint's application instructs wearers to blend the product onto the cheekbones for an elegant look.
Image Credit: Glossier
Trend Themes
1. Winter-ready Gel-based Blushes - Disruptive innovation opportunity: Develop gel-based blushes with dynamic and vibrant hues that seamlessly melt into the skin, catering to the growing demand for natural and long-lasting makeup products.
2. Minimal Yet Rosy Look - Disruptive innovation opportunity: Create makeup products with a gel-based formula that provide a minimal yet rosy look, appealing to consumers who prefer a natural and subtle aesthetic.
3. Expanded Color Options - Disruptive innovation opportunity: Introduce new shades and colorways to existing product lines, providing consumers with more options to express their individuality and elevate their everyday look.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Research and develop new gel-based formulations and color options for blushes and other cosmetic products, catering to the growing demand for natural and long-lasting makeup.
2. Beauty - Disruptive innovation opportunity: Innovate gel-based products that offer a minimal yet rosy look, aligning with the trend of consumers seeking a more natural and subtle beauty aesthetic.
3. Fashion - Disruptive innovation opportunity: Collaborate with cosmetic brands to create gel-based makeup products that complement and enhance the winter fashion trends, attracting consumers looking for a cohesive and seasonal look.
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