Givenchy Parfums Created Its First NFT to Support LGBTQIA+ Causes
Laura McQuarrie — July 6, 2021 — Art & Design
References: instagram & premiumbeautynews
In celebration of Pride Month, Givenchy Parfums launched its first-ever NFT in support of Le MAG Jeunes association and its work for LGBTQIA+ youth. The brand worked with London-based gallerist Amar Singh and the artists of Rewind Collective to create digital works of art in limited editions.
The simply named Pride digital works of art feature the colors of the rainbow flag and the images evoke the spirit of diversity, self-affirmation and the fight for equality. The digital assets went up for sale at the end of Pride Month on the VeVe platform, and all of the proceeds went towards Le MAG Jeunes association.
Non-fungible tokens are quickly becoming valuable commodities and an accessible way for the average person to start building a lucrative digital collection that's secure and authenticated.
The simply named Pride digital works of art feature the colors of the rainbow flag and the images evoke the spirit of diversity, self-affirmation and the fight for equality. The digital assets went up for sale at the end of Pride Month on the VeVe platform, and all of the proceeds went towards Le MAG Jeunes association.
Non-fungible tokens are quickly becoming valuable commodities and an accessible way for the average person to start building a lucrative digital collection that's secure and authenticated.
Trend Themes
1. Nfts for Social Causes - Brands could work with artists and organizations to create NFTs that support and raise awareness for social causes.
2. Limited-edition Digital Art - Artists and brands could collaborate to create unique, limited-edition digital art pieces that are sold as NFTs, potentially increasing their value over time.
3. Mainstream Adoption of Nfts - As more well-known brands and organizations start using and promoting NFTs, they will become more mainstream and accessible to a wider audience.
Industry Implications
1. Fashion - Fashion brands could explore the use of NFTs to create limited-edition digital clothing and accessories or to authenticate rare items, offering an additional layer of exclusivity to their customers.
2. Art - Artists could leverage the growing interest in NFTs to create unique digital works of art that can be sold directly to collectors, potentially eliminating the need for traditional art galleries.
3. Charity - Non-profit organizations could start using NFTs as a way to fundraise and spread awareness for their causes, offering unique digital assets to donors in exchange for their support.
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