IKEA's Gingerbread Höme Features Small-Scale Furniture Replicas
Laura McQuarrie — December 3, 2020 — Lifestyle
References: ikea & designtaxi
Gingerbread houses are often generously decorated on the outside and left empty on the inside and IKEA Canada is remedying this with a gingerbread kit of its very own. The kit shares free downloadable stencils and instructions that promise to take the average gingerbread house and turn it into a "Gingerbread Höme."
With the festive kit, gingerbread lovers will be able to recreate iconic IKEA furniture pieces like the MALM bedframe, BILLY bookshelf and STRANDMON chair. Naturally, there is some assembly required when it comes to putting together the gingerbread furniture pieces from the kit.
On social media, IKEA is working with four Canadian influencers, who will be sharing their own gingerbread creations this month. IKEA also hopes to see people sharing their Gingerbread Hömes by using the #IKEAHoliday tag.
Image Credit: IKEA Canada
With the festive kit, gingerbread lovers will be able to recreate iconic IKEA furniture pieces like the MALM bedframe, BILLY bookshelf and STRANDMON chair. Naturally, there is some assembly required when it comes to putting together the gingerbread furniture pieces from the kit.
On social media, IKEA is working with four Canadian influencers, who will be sharing their own gingerbread creations this month. IKEA also hopes to see people sharing their Gingerbread Hömes by using the #IKEAHoliday tag.
Image Credit: IKEA Canada
Trend Themes
1. Decorative Gingerbread Houses - Creating gingerbread houses that are not only visually appealing but also functional.
2. Small-scale Furniture Replicas - Designing miniature furniture replicas for gingerbread houses.
3. Collaborations with Influencers - Partnering with influencers to promote and showcase gingerbread creations on social media.
Industry Implications
1. Home Decor - Exploring new ways to incorporate creativity and functionality into home decor.
2. Food and Beverage - Developing innovative food products and kits for seasonal celebrations.
3. Digital Marketing and Social Media - Utilizing social media platforms and influencer collaborations to boost brand engagement and visibility.
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