Cookware-Inspired Footwear Art

Giant Shoes Uses Everyday Products to Make Social Criticisms

The Joana Vasconcelos series ‘Shoes’ is an assembly of giant shoes made of metallic cookware.

‘Shoes’ is constructed from hundreds of stainless steel pots, pans and lids. Once arranged together, the form of a gigantic stiletto is visible. These shoes have magnetic quality, as they are shiny and reflective. People who seek to see the giant shoes are able to intermingle with the objects and the shoes at large.

The concept of ‘Shoes’ is to provoke the viewer to look past the materials, which make up the shoes and to force inquiry. Why giant shoes? Why use kitchenware? When someone asks themselves these questions it is easy to make the link between gender roles. Women who wear stilettos are supposed to be domesticated and cook in the kitchen.

Joana removes the literal and symbolic stiletto and kitchenware out of the gender role and away from the box women are generally confined to. The giant shoes are enormous in size and message.

Art-inspired Fashion
Exploring unconventional materials for fashion design, leading to disruptive and innovative fashion trends.
Gender Role Disruption
Challenging traditional gender roles by altering cultural symbols and beliefs, paving the way for gender inclusivity and increased diversity in society.
Everyday Object Sculptures
Redefining the functions of everyday objects by transforming them into art, leading to a renewed appreciation and re-evaluation of the objects' worth.

Where This Applies

Fashion and Clothing
Using unconventional materials to design avant-garde clothing, catering to a market interested in unique and boundary-pushing fashion.
Gender Studies and Advocacy
Advocating for gender inclusivity and diversity in society through art and other mediums, providing consulting services to businesses and organizations looking to implement gender-inclusive policies.
Art and Sculpture
Creating sculptures using unconventional materials, offering new and intriguing ways to perceive and interact with everyday objects.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 20%
Freshness 8%

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