'Serve Marketing' created this horror movie-inspired ad for 'Get Checked,' which encourages youth to get tested for sexually transmitted diseases. The commercial begins in an eerie parking lot where a young girl is parking her car. Before she gets out, a scary zombie smashes her window and chases her. The ad takes a humorous turn when the zombie abruptly stops and the monster says "You don't have any STDs or anything, do you?" The girl is confused, but says she's not sure.
The zombie then breaths out with sincere disappoint and says that getting testing "is not that hard," and then walks away. The ad shows that even things that seem scary really aren't -- like getting tested for STDs.
The Get Checked ad targets young viewers with horror movie motifs that are combined with humor. Youth are more likely to retain the information if they are genuinely interested in the topic at hand -- even if it's an uncomfortable one.
Key Themes Behind This Trend
- Horror-inspired Advertising
- Opportunity for businesses to create engaging and memorable advertisements by incorporating horror elements into their messaging.
- Humorous Approach to Sensitive Topics
- Potential for brands to use humor to address uncomfortable subjects, making them more approachable and relatable.
- Targeted Marketing to Youth
- Businesses can develop marketing campaigns specifically tailored to young audiences, using strategies that resonate with their interests and preferences.
Where This Applies
- Advertising
- Advertising agencies can explore the use of horror-inspired concepts and humor to create impactful campaigns for their clients.
- Healthcare
- Health organizations can employ creative and engaging marketing techniques, such as horror-inspired ads, to promote testing and raise awareness about sensitive health issues like STDs.
- Entertainment
- Entertainment companies can embrace horror-themed advertising to captivate audiences and generate excitement for their movies, TV shows, or events.
