American actress Mila Kunia reprises her role as the face of the Gemfields 2014 ad campaign. Following up last year's elegant and posed campaign, this year the high end jeweler embraces a more raw beauty, which is accentuated by the use of unrefined precious stones in place of finished products. By doing so, the Gemfields 2014 ad campaign encourages people to dwell on the quality of the gems as well as the process that turns them instead beautiful pieces of jewelry.
Shot in black and white on location by photographer Peter Lindbergh, the Gemfields 2014 ad campaign was styled by Lori Goldstein. Kunis reveals, "I didn’t have any make-up on; I didn’t have my hair blow-dried, so I felt a little bare."
What's Driving This Trend
- Embracing Raw Beauty
- Opportunity for beauty companies to promote natural and unrefined products, embracing a more authentic and raw beauty aesthetic.
- Quality Over Finished Products
- Opportunity for luxury brands to emphasize the quality of materials and production process, shifting focus away from the final product.
- Minimalist Ad Campaigns
- Opportunity for brands to create impactful and stripped-down ad campaigns, showcasing the essence of their products without distractions.
Who This Affects Most
- Beauty and Skincare
- Disruptive innovation opportunity for beauty and skincare companies to promote products that enhance natural beauty and embrace raw materials.
- Luxury Jewelry
- Disruptive innovation opportunity for luxury jewelry brands to focus on quality and craftsmanship, highlighting the journey from raw materials to finished pieces.
- Marketing and Advertising
- Disruptive innovation opportunity for marketers and advertisers to create minimalist and authentic campaigns that resonate with consumers seeking genuine experiences.
