Gem Fletcher's Conceptual Image Series is Inspired by the Cosmos
Jana Pijak — February 29, 2016 — Art & Design
References: gemfletcher & fubiz.net
Art director Gem Fletcher teamed up with photographer Aaron Tilley and food stylist Iain Graham for a series of galactic food portraits dissects decadent desserts in an intriguing way. Once dissected, the photographs are edited to resemble planets, stars and unexplored space mounds.
This visually striking image series is titled 'Space Cakes and Indulgence - Food Weather.' The series includes matcha treats that are photo-shopped to resemble Saturn and its rings along with sugary cakes that melt to reveal glacial elements.
Furthermore, cracked cakes with white icing resemble rough and mountainous planet textures while a handful of caviar is cleverly shaped to take on the form of a large ocean wave. Borrowing his visual inspiration from the cosmos, art director Gem Fletcher plays with perception while experimenting with food in a fun way.
This visually striking image series is titled 'Space Cakes and Indulgence - Food Weather.' The series includes matcha treats that are photo-shopped to resemble Saturn and its rings along with sugary cakes that melt to reveal glacial elements.
Furthermore, cracked cakes with white icing resemble rough and mountainous planet textures while a handful of caviar is cleverly shaped to take on the form of a large ocean wave. Borrowing his visual inspiration from the cosmos, art director Gem Fletcher plays with perception while experimenting with food in a fun way.
Trend Themes
1. Conceptual Food Photography - There is an opportunity to create visually striking food images that play with perception and experiment with different elements.
2. Cosmic-inspired Food Styling - Exploring the use of space-themed elements in food styling can create unique and eye-catching culinary experiences.
3. Dissected Food Art - Creating artful compositions by dissecting food and transforming it into representations of celestial objects presents an innovative approach to food photography.
Industry Implications
1. Food Photography - Photographers and stylists in the food industry can leverage conceptual and cosmic-inspired techniques to create visually captivating images for marketing purposes.
2. Food Styling - Food stylists can explore the use of space-themed elements and innovative techniques to create visually stunning presentations for restaurants and events.
3. Art Direction - Art directors can push the boundaries of food photography by incorporating dissection and cosmic-inspired aesthetics to create unique visual narratives.
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