It's a friggin' war in your living room. You've survived poopsocking, carpal tunnel nose and lost vast quantities of fluids--you deserve a medal! We're on your side, buddy, blasting enemies, enduring countless frags, dodging immense gunfire, going out on recon, enduring the longest run-on sentence... Supermandolini has a medal especially created for the PS2 and NES 'Console War' veterans. God bless you boys.
Implications - No matter what industry one considers, individuals will always appreciate recognition for their work. Medals are one form of this reward, but there are other ways to honor consumers such as interactive campaigns as well as customer competitions. Corporations should consider how their products both provide buyers with what they need as well as reward them for their purchase.
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