Known for its no-frills furniture at affordable price points, Ikea is positioned as the go-to home essentials brand that blends practicality and style -- now, the Swedish furniture giant is stepping outside of its traditional offerings with a line of gamer furniture made in collaboration with ASUS Republic of Gamers.
While always popular, gaming and streaming have seen a significant increase throughout the pandemic as consumers are looking to both escape and entertain. Ikea's line is reflective of that, offering consumers an expansive collection.The collection was presented in a teaser video which highlighted some of the upcoming styles. From the line, consumers can expect high-performance chairs and adjustable desks alongside smaller accessories such as neck pillows, ring lights, phone holders and mouse pads.
Image Credit: Ikea
Why This Trend Is Growing
- Gaming Furniture
- Furniture manufacturers that partner with gaming brands can develop a new category of furniture targeted specifically at gamers.
- Home Entertainment
- Creating furniture and accessories that facilitate home entertainment can be a profitable market for furniture manufacturers.
- Ergonomic Design
- Incorporating ergonomic design into furniture accessories targeted at gamers can provide this market with a unique selling point.
Industries Being Reshaped
- Furniture
- By partnering with gaming brands, furniture manufacturers can tap into the growing market of gaming enthusiasts who are looking for immersive gaming experiences.
- Home Goods
- Home goods manufacturers can create targeted accessories like ring lights and neck pillows to cater to the home entertainment needs of consumers.
- Gaming
- Gaming companies can collaborate with furniture companies to create gaming-specific furniture that enhances the gaming experience and provides a new revenue stream for both industries.
