Galesyn is a mosquito-repelling brand from Athens, Greece, that enlisted the creative agency Superfy to design sophisticated branding for its collection of products.
There are two products in the collection, including an 'After Nip' gel that soothes the skin on and around mosquito bites once the skin has already been bitten, as well as an insect repellent that aims to prevent mosquitoes from biting the skin. While many similar products tend to have overtly traditional or medicinal branding and imagery, Superfy took a drastically different route for Galesyn's products.
Instead of a more traditional or "busy" look, the products have more luxurious branding that is reminiscent of expensive skincare and makeup collections, rather than of bug repellents and bug bite soothers.
Why This Trend Is Growing
- Luxurious Insect Repellents
- There is an opportunity for luxury brands to disrupt the insect repellent industry by creating high-end, aesthetically pleasing products that appeal to consumers' desire for luxury and effectiveness.
- Elevated Branding for Insect Repellents
- Branding agencies can disrupt the insect repellent industry by offering sophisticated and unique branding strategies that create a more upscale image for these products.
- Innovative Mosquito Bite Soothers
- There is an opportunity for companies to develop innovative mosquito bite soothing products that go beyond traditional remedies, providing more effective and luxurious solutions.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can explore the insect repellent industry and create lines of elegant, multi-purpose products that combine skincare benefits with insect protection.
- Branding and Design
- Brand agencies and designers can cater to insect repellent companies by offering unique and high-end branding strategies to help elevate the image and attract upscale consumers.
- Outdoor and Adventure
- Outdoor and adventure companies can expand their offerings by developing innovative and luxurious insect repellent products to align with the needs of their outdoor enthusiast consumers.
