Dark chocolate is gaining popularity amongst many consumers but still isn't a favorite amongst those who prefer milk chocolate varieties, so the Galaxy Darker Milk Chocolate Collection aims to strike a balance. The chocolate bars include the new Galaxy Darker Milk and Galaxy Darker Milk with Roasted Hazelnuts, which are both set to be available starting in April in single and large bars. The launch of the bars will be supported by an extensive digital marketing campaign and will even include a contest that will provide winners with several unforgettable getaways to enjoy.
Galaxy Senior Brand Manager Laura Milne spoke on the new Galaxy Darker Milk Chocolate Collection saying, "We know that block is the biggest segment in chocolate that has rapidly grown to £864m in the past year and we ae confident that the new Darker Milk variants will fuel this huge category growth even further."
Balanced Dark Chocolate Bars
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