Wanting to imagine a world in which fair trade is an important aspect of consumers' purchasing decisions, the designer Gabriela Fariña created a concept brand of fair trade products.
Gaia & Coast is a concept brand based in Ecuador, and offers a series of fair trade snacks for consumers to enjoy. These include snacks in the form of rice cakes and dried fruits, beverages like coffee, and wines with fruit notes. These concept items would be sold in a concept vending machine that Gabriela Fariña also came up with, which would be placed in high-volume locations to make ethical purchasing a more accessible habit for consumers.
This concept brand offers a different way of viewing consumption, one that seeks to both modernize and moralize daily consumption habits.
Fair Trade Vending Concepts
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