Imagination-Fueled Futuristic Gardens

Barker and Stonehouse's Project Channels Kids' Artistic Side

The lifestyle brand Barker and Stonehouse are challenging a child's imagination in the depiction of futuristic gardens. The initiative is informed by survey results that included a population sample of 1,000 UK parents with children under the age of 16. The questionnaire found out that one in 10 children under the age of three have their own tablet and 99% of parents report that their children spend more time on VR games than playing outside.

'The English Gardens of the Future' aim to raise awareness of technology use, while entertaining its guests with playful concepts that are visualized by the children themselves.

The futuristic garden project is supported by MSc Cyber-Psychology Clinical Researcher, Catherine Knibbs, who reveals her theory that a combination of technology and outdoor activities has the potential to increase the time spent outside.

Imagination-fueled Gardens
Opportunity for creating immersive, tech-integrated garden experiences that engage children's imagination.
Technology and Outdoor Activities
Potential for innovative solutions that combine technology and outdoor activities to encourage children to spend more time outside.
Visualizing Children's Concepts
Opportunity to develop platforms or initiatives that allow children to bring their imaginative concepts to life in virtual or physical spaces.

Industries Being Reshaped

Lifestyle Brands
Lifestyle brands can explore the creation of immersive, imaginative experiences that connect with children and promote outdoor activities.
Education Technology
EdTech companies can develop innovative solutions that combine technology and outdoor learning experiences to engage children and improve their well-being.
Garden and Landscape Design
Garden and landscape designers can incorporate children's imaginative concepts into their designs, creating futuristic and engaging outdoor spaces that cater to the younger generation.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 77%
Freshness 8%

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