Youth-Focused Finance Initiatives

The New Digital 'Fursa' Wallet is Designed for Young People

Telkom is currently working on the Fursa Wallet, specifically designed for young Kenyan people seeking digital payment options. The initiative came from a realization that young people are especially excluded in the finance world. Approximately 23 percent of Kenyan young adults are excluded from financial products and services.

To help aid this gap, Telkom Kenya and the National Youth Council of Kenya are working together to create 'Fursa,' a digital wallet for youth. Fursa is Swahili for 'opportunity,' and opportunity is the mission behind this new product. The Fursa platform will allow the National Youth Council of Kenya to disburse funds to young people efficiently and securely.

Fursa will be a membership-based system, where young members will be able to invest, save, access job opportunities, e-learning devices, and experiential skill development programs.

The Fursa wallet will be consistently updated and maintained to ensure ultimate safety and efficient access.

Youth Finance Solutions
Entrepreneurs can innovate on new digital payment options designed for the youth demography in Africa
Membership-based Payment Systems
Entrepreneurs can develop more inclusive payment platforms that cater to several members allowing them to save, invest and access opportunities.
Digital Wallets for Youth Development Initiatives
Startups can create useful digital services such as scholarship funding, grant disbursement and entrepreneurial incubation to enhance youth development initiatives.

Who This Affects Most

Finance & Payment Services
Innovative youth-focused payment solutions are new areas for growth in the financial and payment services industry.
Youth Development Programs
Development programs aimed at youths could benefit from membership-based payment solutions like Fursa to disburse funds more efficiently and secure.
E-learning & Skill Development Platforms
E-learning and skill development platforms can implement digital wallets for membership purposes and access to their available programs
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 23%
Freshness 11%