Funny or Die's 'Pitch' app streamlines comedy writing by digitizing the process. The app, which launched at Montreal's Just For Laughs Festival, was released in an effort to facilitate writer and publisher connections.
The app's premise is simple: writers post a topic, while other users anonymously pitch jokes related to said topic, and then vote for the comments they like. At the end of the pitching period, the poster will rank the contributing jokes, providing those new to the scene with some real-time feedback. The original poster can purchase commented jokes, receiving an invoice directly through the app, making for a seamless and legal transaction.
The app provides a means for writers to sell their jokes, and enables content creators to fine-tune their work, with the help of crowd-sourced data.