The visual performing artist collective Assume Vivid Astro Focus, aka avaf, celebrates its work with the release of a new book published by Rizzoli. The group's work can be described as a blend of carnival funhouse, disco club, Leon Maxx, Brazilian carnival and street art. The book doesn't offer the same intensity as seeing the work in person, but it's the next best thing for the modern art enthusiast.
Avaf's work has been featured in Art Forum, Frieze, Flash Art, L'Uomo Vogue, V Magazine, W Magazine and the Whitney Museum catalog. If you were wondering how the group got its name, according to Wikipedia, it's a combination of musical band Throbbing Gristle's album Assume Power Focus and the band Ultra Vivid Scene.
Key Themes Behind This Trend
- Collaborative Funhouse Artwork
- Opportunity for artists to create immersive experiences that blend various artistic styles and genres into one unique experience.
- Visual Performing Art Collectives
- Innovative opportunity for artists to collaborate and merge unique creative visions, with potential for multimedia productions.
- Art Publication
- A disruptive opportunity to showcase immersive artwork in the form of printed media, bringing the experience to a larger audience.
Where This Applies
- Art and Culture
- The art industry has the potential to be revolutionized by immersive and collaborative artwork, especially for museums and galleries.
- Event Planning
- Multimedia event production can help create unique experiences for consumers, as well as increase engagement and ticket sales.
- Publishing
- In a world where digital experiences are prevalent, more publishers could explore using printed media as a medium for immersive art projects.
