Iron Hill Brewery has gone ahead and launched a full-bodied stout that doesn't merely have a robust flavor and offer a memorable drinking experience, but also aims to contribute to the raising of funds to support the Red Cross Humanitarian Relief efforts in Ukraine.
Dubbed 'Resist,' this full-bodied stout boasts dark cocoa and espresso notes along with the unmistakably creamy taste of vanilla. Black in appearance, this beer is dubbed an 'anti-imperial' stout, and comes in at 9.8% ABV (alcohol by volume).
All proceeds of sales of the 'Resist' full-bodied stout will be directed to the Red Cross Humanitarian Relief. Additionally, $10 will be donated per each bottle, retailing for $24.95, following the release of the beer.
The launch of the 'Resist' stout is part of a growing push by breweries around the world to wield their brewing talents to help raise money to support Ukrainian refugees, first responders and resisters.
Image Credit: Iron Hill Brewery
What's Driving This Trend
- Charitable Craft Beers
- Other breweries could follow Iron Hill's lead in creating unique beers to support worthy causes.
- Socially Conscious Alcohol
- Consumers may favor alcohol products that support humanitarian and charitable causes.
- Craft Beer for a Cause
- The popularity of craft beer could be leveraged to support a variety of charitable causes.
Who This Affects Most
- Craft Beer Brewing
- Craft breweries have the opportunity to raise money for causes they believe in and differentiate themselves from competitors.
- Alcohol Sales
- Beer and other alcohol sales could potentially have a higher social impact if they supported charitable causes like the Red Cross.
- Non-profit Fundraising
- Non-profits could collaborate with breweries to create fundraising opportunities that center around unique beer products.
