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Fruit Puree Gummy Candies

The Fruit-tella Soft Gummies are a Better-for-You Treat

— May 14, 2021 — Marketing
The Fruit-tella Soft Gummies are a new candy product from Perfetti Van Melle that will offer consumers with a better-for-you treat that's made with real fruit puree as the first ingredient. The candies are made without the use of high-fructose corn syrup along with pectin instead of gelatin and boast natural flavors. The candies are also free of peanuts and tree nuts, and maintain a soft, satisfying texture that is perfect for consumers of all ranges to enjoy.

The Fruit-tella Soft Gummies come in 3.2-ounce and 5-ounce bags, which are priced at $1.79 and $2.49, respectively. The candies come in two flavor varieties to choose from including Mixed Berry (with strawberry and raspberry flavors) as well as Peach & Mango, which are both made with playful shapes.
Trend Themes
1. Healthy Gummy Candies - Creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin presents a disruptive innovation opportunity in the candy industry.
2. Natural Flavors - Using natural flavors instead of artificial ones in candy-making is a growing trend that presents a disruptive innovation opportunity in the food industry.
3. Allergen-free Candies - Producing allergen-free candies that maintain a soft texture is a trend that presents a disruptive innovation opportunity in the candy industry.
Industry Implications
1. Candy - The candy industry can innovate by creating healthier candy products made from natural ingredients and allergen-free options.
2. Food - The food industry can innovate by incorporating natural flavors and ingredients into their products, like the use of real fruit purées and allergen-free options for those with sensitivities.
3. Snacks - The snacks industry can innovate by providing healthier snack options such as creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin.
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