The Fruit-tella Soft Gummies are a new candy product from Perfetti Van Melle that will offer consumers with a better-for-you treat that's made with real fruit puree as the first ingredient. The candies are made without the use of high-fructose corn syrup along with pectin instead of gelatin and boast natural flavors. The candies are also free of peanuts and tree nuts, and maintain a soft, satisfying texture that is perfect for consumers of all ranges to enjoy.
The Fruit-tella Soft Gummies come in 3.2-ounce and 5-ounce bags, which are priced at $1.79 and $2.49, respectively. The candies come in two flavor varieties to choose from including Mixed Berry (with strawberry and raspberry flavors) as well as Peach & Mango, which are both made with playful shapes.
Key Themes Behind This Trend
- Healthy Gummy Candies
- Creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin presents a disruptive innovation opportunity in the candy industry.
- Natural Flavors
- Using natural flavors instead of artificial ones in candy-making is a growing trend that presents a disruptive innovation opportunity in the food industry.
- Allergen-free Candies
- Producing allergen-free candies that maintain a soft texture is a trend that presents a disruptive innovation opportunity in the candy industry.
Where This Applies
- Candy
- The candy industry can innovate by creating healthier candy products made from natural ingredients and allergen-free options.
- Food
- The food industry can innovate by incorporating natural flavors and ingredients into their products, like the use of real fruit purées and allergen-free options for those with sensitivities.
- Snacks
- The snacks industry can innovate by providing healthier snack options such as creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin.
