This is a great fold-out leaflet for a clothing label called Good For Health. The gate-fold brochure features organs represented by different kinds of fruit. For example, I'm no medical expert, but it looks like Brazil nuts comprise the lungs in this brochure.
The anatomical brochure design was a collaboration with Radio and Zee.
Implications - Great advertising starts by getting the attention of your target consumer, and that is definitely the result from this fantastic brochure by Good for Health. By embracing an out-of-the-box design that is completely unique, this clothing line definitely manages to make a bold statement that prospective consumers would be hard-pressed to ignore or to forget.