Samantha Brands' Wildmade is being introduced as a sister brand to Veggie-Go’s snack line and it will be offering organic, clean-label fruit roll snacks in three flavors for the launch.
The snacks from Wildmade are being introduced specifically to target the health-conscious Millennial parent with an accessible, nostalgic and better-for-you fruit roll treat. As Samantha Brands’ managing director Michael Silverman describes: "We [found] a lot of Millennial parents grew up eating the classic fruit snacks and rolls but they really weren’t feeding their children those snacks." Since many parents tend to favor cost-effective meat sticks, nuts, string cheese or other fruit snacks when it comes to packing their child's lunch, Wildmade offers affordable, healthy nourishment—the flavors will retail for $3.99 per five-pack.
Wildmade's organic, clean-label fruit rolls are set to be unveiled in simple, familiar flavors like Grape, which feature no added sugars, with a single roll providing half a serving of fruit.