Wildway is expanding its Fruit & Nut Snack Mix product line with two new flavors, Lemon Blueberry and Mint Chocolate Chip, that help to offer consumers something different than usual. According to Wildway co-founder Kelli Koehler, "Boring peanut, raisin, and chocolate candy-filled trail mixes have dominated the marketplace for on-the-go ‘healthy’ snacks for far too long."
These new Fruit & Nut Snack Mixes are made with simple ingredients and offer an indulgent flavor experience using only real food ingredients. The plant-based snack mixes are touted as a new generation of better-for-you vegan snacks that are oil-free, dairy-free, soy-free and made without added flavorings and extracts. Both of the new snack mixes are made with just eight ingredients like dates, nuts, sea salt and vanilla bean.
Image Credit: Wildway
Why This Trend Is Growing
- Plant-based Snack Mixes
- Disruptive innovation opportunity: Develop new flavors and ingredient combinations for plant-based snack mixes that cater to the growing demand for healthy and sustainable snacks.
- Minimal Ingredient Snacks
- Disruptive innovation opportunity: Create snack products with minimal ingredients that promote transparency and cater to consumers looking for healthier options.
- Indulgent Vegan Snacks
- Disruptive innovation opportunity: Introduce indulgent and flavorful vegan snacks that provide an alternative to traditional unhealthy snack options.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Innovate within the food and beverage industry by developing new better-for-you snack options that align with health-conscious consumer preferences.
- Plant-based Foods
- Disruptive innovation opportunity: Explore the plant-based foods industry and develop innovative snack products that cater to the growing vegan and vegetarian consumer base.
- Health and Wellness
- Disruptive innovation opportunity: Empower the health and wellness industry by creating snack products that prioritize clean ingredients and cater to individuals seeking healthier alternatives.
