The Wildway Peach Pecan granola is being added to the brand's permanent range of products to provide consumers with a summery way to liven up their breakfasts, snacks and more. The granola is characterized by its grain-free, nutrient-dense recipe that's Paleo and Keto-friendly, and features dates, pecans, walnuts, pumpkin seeds, sunflower seeds, cashews, dried peaches and more in the mix. The free-from granola is perfect for enjoyment on its own with milk or your choice of dairy-free beverage, while also being well-suited for serving with yogurt.
The Wildway Peach Pecan granola comes in pouches priced at $5.99 each, and can be purchased directly from the brand's website and Amazon. The granola has no added sugar to prioritize a naturally sweet flavor.
Key Themes Behind This Trend
- Grain-free Granola
- Opportunity for developing nutrient-dense and free-from granolas with unconventional ingredients such as dried fruits and seeds for health-conscious consumers.
- Paleo and Keto-friendly Products
- Opportunity for food product developers to cater to the growing market of consumers following Paleo and Keto-friendly diets by creating products that align with their dietary restrictions and preferences.
- Direct-to-consumer Sales
- Opportunity for food brands to leverage e-commerce platforms to sell their products directly to consumers to create more direct relationships and optimize pricing strategies.
Where This Applies
- Cereal and Granola Manufacturing
- Opportunity for granola manufacturers to diversify their product lines with unconventional ingredients such as dried fruits and nuts to offer health-conscious consumers a variety of options.
- Food and Beverage E-commerce
- Opportunity for e-commerce platforms to partner with food and beverage brands to expand their product offerings and cater to consumers' growing interest in buying products online.
- Specialty Diets
- Opportunity for specialty food brands to create products that cater to the growing market of consumers following specialty diets such as Paleo and Keto-friendly.
