The frozen fry company Lamb Weston teamed up with Williams Murray Hamm design agency to create these simple metallic blue packages for its products. The extensive line of frozen fry options are all differentiated with playfully illustrated cartoons that reveal the shape or style of each french fry.
The brand remains cohesive through each different style of fry because of the metallic blue bags. In addition to the blue bags, each label incorporates a cartoon bowl that looks like a half circle. This trademark logo appears on every Lamb Weston product, sometimes as a bowl and other times as a trophy or even an open mouth.
The brand cohesion throughout this design concept flows extremely well. The use of bold blue backgrounds with bright yellow fries and colorful bowls are sure to catch the eye of the consumer.
Pictorial-Labeled Fry Bags
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