Grind London recently unveiled the From The Inside to The Outside collection in preparation for the Spring/Summer 2019 season. The latest capsule retains the label's classic casual aesthetics infused with streetwear staple pieces. The collection dials in on graphic design details across t-shirts, short-sleeve button-ups, matching shorts and lightweight outerwear pieces. There are texts that read "bury me in a tee," "nearly all science adjusts" and "counter concepts."
Some standout items from the new From The Inside to The Outside SS19 collection are the pastel color-blocked tracksuit and the striped detail button-up shirt and shorts matching set. The full seasonal capsule will be available online and at select retailers in March of next year.
What Makes This Trend Stand Out
- Casual Streetwear
- Opportunity to disrupt traditional formal wear for young adults in the workplace through comfortable and stylish attire.
- Graphic Design Tees
- Opportunity to disrupt the current market by offering a wide variety of graphic design tees with unique and trendy messages.
- Color-blocked Tracksuits
- Opportunity to disrupt traditional athletic wear by offering stylish and comfortable color-blocked tracksuits for both men and women.
Sectors Adopting This
- Fashion Retail
- Retailers and designers can take advantage of the opportunity to create a niche market for young adults seeking comfortable and fashionable streetwear.
- Online Retail
- Opportunity to provide graphic tees and other streetwear options through e-commerce and online stores.
- Athletic Apparel
- Athletic apparel companies can take advantage of the opportunity to provide stylish tracksuits with breathable and comfortable fabric for athletes and casual wearers.
