Grind London Dropped a 'From The Inside to The Outside' Capsule
References: grindlondon & hypebeast
Grind London recently unveiled the From The Inside to The Outside collection in preparation for the Spring/Summer 2019 season. The latest capsule retains the label's classic casual aesthetics infused with streetwear staple pieces. The collection dials in on graphic design details across t-shirts, short-sleeve button-ups, matching shorts and lightweight outerwear pieces. There are texts that read "bury me in a tee," "nearly all science adjusts" and "counter concepts."
Some standout items from the new From The Inside to The Outside SS19 collection are the pastel color-blocked tracksuit and the striped detail button-up shirt and shorts matching set. The full seasonal capsule will be available online and at select retailers in March of next year.
Some standout items from the new From The Inside to The Outside SS19 collection are the pastel color-blocked tracksuit and the striped detail button-up shirt and shorts matching set. The full seasonal capsule will be available online and at select retailers in March of next year.
Trend Themes
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Casual Streetwear — Opportunity to disrupt traditional formal wear for young adults in the workplace through comfortable and stylish attire.
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Graphic Design Tees — Opportunity to disrupt the current market by offering a wide variety of graphic design tees with unique and trendy messages.
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Color-blocked Tracksuits — Opportunity to disrupt traditional athletic wear by offering stylish and comfortable color-blocked tracksuits for both men and women.
Industry Implications
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Fashion Retail — Retailers and designers can take advantage of the opportunity to create a niche market for young adults seeking comfortable and fashionable streetwear.
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Online Retail — Opportunity to provide graphic tees and other streetwear options through e-commerce and online stores.
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Athletic Apparel — Athletic apparel companies can take advantage of the opportunity to provide stylish tracksuits with breathable and comfortable fabric for athletes and casual wearers.
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