Kroger is launching its 'Fresh for Everyone' ad campaign, which was developed alongside the company's ad agency, DDB. The new campaign will highlight new brand content while keeping the existing names of the company. Kroger's 'Fresh for Everyone' campaign will be launched across a number of different mediums including billboards, social media, podcasts, TV broadcasts, music streaming and more. The company will also start a promotion where it will eliminate its grocery pickup fee in certain areas until January 1st.
DDB spoke on the new campaign and said that it attempts to showcase inclusive and uplifting content. Joe Grieshaber, the senior vice president of merchandising for Kroger stated that the animation in the campaign will help the company be distinct.
Image Credit: Kroger