This Valentine's Day, the Idaho Potato Commission created a French fry perfume for potato lovers. The limited-edition scent is called Frites by Idaho and it can be found only on the Idaho Potato Commission site.
With Frites by Idaho, the Idaho Potato Commission set out to bottle one of the world's most irresistible scents, based on findings from a national survery that say "90% of Americans find the smell of French fries irresistible."
Made from distilled Idaho potatoes and essential oils, the novelty perfume can be found in a gift-ready 1.7-ounce crinkle-cut crystalline bottle that retails for $1.89, which is approximately the price of a large order of French fries. On social media, French fry lovers are also being given the chance to win an exclusive bottle.
What's Driving This Trend
- Novelty Perfumes
- Opportunity to create more unconventional fragrances that target niche audiences.
- Food-inspired Personal Care Products
- Opportunity to expand the personal care market by infusing food ingredients in beauty and hygiene products.
- Sensory Branding
- Opportunity to leverage the power of scent as a marketing tool to enhance brand recognition and customer experience.
Who This Affects Most
- Cosmetics and Personal Care
- Opportunity to incorporate unconventional ingredients into beauty and hygiene products.
- Food and Beverage
- Opportunity to explore new product lines by expanding beyond the traditional food products into personal care products and fragrances.
- Marketing and Advertising
- Opportunity to enhance the sensory experience of a brand through innovative marketing campaigns and sensory branding.
