As part of its Father's Day promotions, T-Mobile, the telecoms company, offered up free iPhone SEs to get dads decked-out with tech. The deal, which was open in the lead up to Father's Day 2016, gave free iPhone SEs to anyone who purchased a new iPhone on an EIP.
Though young fathers today have become something of a cliche for always being on the cutting edge of new technology, T-Mobile's Father's Day deal seems to be aimed at a different generation. The iPhone SE is a simplified version of the latest iPhone options, making it an ideal option for older generations looking to ease themselves into mobile technology. As such, the free iPhone SEs would be perfect gifts for grandfathers.
Key Themes Behind This Trend
- Simplified Devices
- Telecoms companies can offer simplified versions of popular devices to ease older generations into mobile technology.
- Holiday Promotions
- Mobile phone companies can offer promotions and deals related to popular holidays like Father's Day.
- Family-oriented Marketing
- Mobile phone companies can adapt their marketing strategies to appeal to family-oriented consumers, like grandfathers.
Where This Applies
- Telecommunications
- Telecoms companies can focus on offering simplified devices to ease older generations into mobile technology.
- Mobile Phone
- Mobile phone companies can take advantage of popular holidays like Father's Day to offer promotions and deals.
- Consumer Electronics
- Consumer electronics companies can adapt their marketing strategies to appeal to family-oriented consumers, like grandfathers.
