This free home was conceptualized to test the homeowner experience.
Designed by 'Muji,' the 'Window House' was previously offered to a family for four years who have now moved out for the home to be won by another family for the next two. Winners are chosen through a lottery process and do not have to pay anything to live in this Japanese home. The process is somewhat conditional, as winners must be able to speak Japanese to participate and must also be consistently monitored. Staff will be around to offer questionnaires about the experience of the homeowners and the previous family that lived in this home wrote a book about their time living under such unusual circumstances.
This unusual concept is an excellent way to get attention as well as do case studies about what lifestyles and designs are preferred by consumers.
Key Themes Behind This Trend
- Lottery Housing
- Disruptive innovation opportunity in the real estate industry to create a lottery system for affordable housing.
- Conceptual Homes
- Disruptive innovation opportunity in the architecture industry to create experimental homes for testing consumer preferences.
- Homeowner Experience Studies
- Disruptive innovation opportunity in market research to conduct in-depth studies on homeowner experiences and preferences.
Where This Applies
- Real Estate
- Disruptive innovation opportunity in the real estate industry to explore alternative and inclusive housing solutions.
- Architecture
- Disruptive innovation opportunity in the architecture industry to design and build unconventional homes for research and experimentation.
- Market Research
- Disruptive innovation opportunity in the market research industry to develop new methodologies to understand and analyze homeowner experiences.
