Lenny & Larry's previously launched a series of individually wrapped, protein-rich free-from cookies and it is now introducing a new take on this baked good that's crunchy and smaller in size, yet still packed with protein.
The bite-size Complete Crunchy Cookies are packed into single-serve packs that contain 20 grams of protein and 14 grams of fiber. These crunchy cookies are non-GMO, vegan and offered in a variety of flavors like Double Chocolate, Cinnamon Sugar and classic Chocolate Chip.
As many consumers have made the switch from eating larger portions to smaller mini-meals and snacks throughout the day, snacks—both sweet and savory—are prominently featuring their high protein content as a key selling point on packages.
What's Driving This Trend
- Crunchy Protein Snacks
- Opportunity for brands to innovate and offer a variety of bite-sized, protein-packed snacks that cater to consumers' preference for smaller portions and higher protein content.
- Free-from Food
- Potential for companies to create more free-from food options, such as vegan and non-GMO, to meet the growing demand for dietary-specific products.
- Enhanced Snack Packaging
- Enterprises could explore innovative packaging solutions that cater to single-serve, on-the-go snacks, providing convenience and freshness to consumers.
Who This Affects Most
- Food Manufacturing
- Disruptive opportunities for food manufacturers to develop new products and flavors that align with the trend of crunchy protein cookies and other high-protein snacks.
- Health and Wellness
- Possible growth areas for health and wellness companies to provide healthier snack options, such as free-from cookies, that are vegan and non-GMO.
- Packaging Industry
- Opportunity for packaging companies to design and produce innovative single-serve packaging solutions that enhance the convenience and freshness of protein-rich snacks.
